Bing Ads have finally launched in Australia, only four years after the deal with Yahoo! started the process that would end one as a search engine. Continue reading →

At long last, there is now something concrete on what the Yahoo!/Bing search deal means for Australia. Just today Yahoo! sent an email outlining the change from Yahoo!7 to Bing in Australia. According to the email, the changes to Yahoo!7’s … Continue reading →

Brandflation n Artificially inflating the value of traffic and impressions from brand-focused campaigns by removing direct response metrics from campaign management or believing it is something it is not A word I made up In the late 1990s the Internet … Continue reading →

Is it possible to out-think your competition in Search Engine Marketing (SEM)? Are there undervalued queries and traffic sources in Google Adwords, Microsoft AdCenter and Yahoo! Search Marketing (for those outside USA and the UK)? As SEM becomes more popular … Continue reading →

EVE Online (or Spreadsheets in Space as it is also known) is a MMORPG with strong PVP gameplay. There are a large number of other ways to play EVE Online, from the market through to PVE, but it is PVP … Continue reading →

In my last post, “Too soon for decisions”, I discussed applying a consistent set of rules to campaigns to assess the performance of new ads and targeting. However, in practice, assessment and tracking an AdWords or Facebook campaign can be … Continue reading →