My latest guest post, How To Track On-Site Social Interaction Better Using _trackSocial is now live on Search Engine People. It outlines how you can add more than just Google+, Facebook and Twitter to Google Analytic’s Social Plugin reports. It … Continue reading →

My latest guest post, “Using Excel Formulas To Group Your Google Analytics Long Tail Keywords Into Themes
“, is live on Search Engine People’s blog. Continue reading →

In October Google 2011 announced that all their users will be using SSL search by default. Google’s SSL search was originally rolled out in the USA market and provoked a lively response from the SEO community. Continue reading →

Google is no longer responsible or obliged to prevent advertisers from directly targeting branded keywords, bringing the Australian market in line with other English-speaking markets such as the UK and USA. Continue reading →

Google has begun to roll out Enhanced Campaigns, and the reactions have been mixed. At least until the middle of this year the older format, now called Legacy Campaigns, will remain as they are, though any new ones will be Enhanced by default. Continue reading →

Every year Australia’s major youth focused radio station holds a poll to pick the 100 most popular tracks for the last twelve months. This poll is called the Hottest 100, it is rather popular. Continue reading →